WCL21

The board expects more.
Your team needs
more.
You demand more from yourself.

Meeting that standard requires
more than what you have right now.

WCL21 is the private hub where exceptional CEOs at $10M-500M (250-5,000 employees) companies get integrated strategic support when it matters most.

Not just peer networking, but expert-led roundtables, top masterclasses from CEOs and the greatest minds in the business space, direct coaching, and vetted advisors for the decisions that define your tenure.

CEO-only. Facilitated by Andrea Petrone. Curated. Confidential.

Request Your Invitation

The Challenge Every CEO at This Scale Faces

Leading a company at your level, it's a fantastic opportunity to make a difference. At the same time, the pressure is constant. The decisions are bigger. And you're navigating realities that didn't exist at smaller scale.

First, there's the operational pull.

Without the right support, evenstrategic CEOs slip into reactive mode: constantly firefighting, calendarconsumed by emergencies, no protected thinking time, carrying decisions alone.

The Operational CEO becomes reactive, loses strategic edge,and becomes the bottleneck. The company can't scale beyond your capacity.

The Strategic CEO stays intentional, protects thinkingtime, delegates effectively, and has trusted advisors. You and the company bothscale.

Then, there's everything else you're carrying:

    Relentless pressure, minimal room for error
    Boards want growth. Investors want returns. Your team wants direction. Everyone's watching. And the margin for error gets smaller every quarter.

    Strategic isolation at the top
    The higher you go, the lonelier it gets. Fewer people understand what you're actually dealing with (your partner included). Honest conversations become rare.

    Expected to know everything, all the time
    Vision, execution, hiring, strategy, culture...you're tasked with mastering it all. But you're often figuring it out in real timewith no space to step back and recalibrate.

    Private self-doubt behind public confidence
    Am I still the right person for this chapter?" The question haunts you, but there's no one you can ask without raising alarm.

    Scattered support
    A coach here, a conference there, a podcast on the side. Nothing connects. Nothing's built for the specific challenges you're facing right now.

    No single hub to integrate it allScattered support
    You're not seeking another networking group. You want a high-trustenvironment to think bigger, grow faster, and navigate these challenges withothers on the same path.



    The truth is:

    CEOs don't get exhausted by workload. They get exhausted by the private game....the decisions, doubts, and pressures that never fully leave the room.

    You're expected to have all the answers. But you rarely get a space to think out loud, pressure-test decisions, admit what you don't know, or get expert input before you commit.

    WCL21 solves both: It keeps you strategic while giving you the space, support, and peer wisdom to navigate everything else.

    Built by Someone Who's Been in Your Seat

    I'm Andrea Petrone, and I've been a CEO.

    I know what it feels like to:

    Carry the weight of decisions that could make or break the company
    Feel isolated at the top with no peers who truly understand
    Be expected to have all the answers while figuring it out in real time
    Manage board pressure, investor expectations, and team development simultaneously

    WCL21 is what I wish I'd had when I was in your seat.

    My Background

    For 20+ years across seven countries, I’ve worked with Fortune 500s, mid-caps, and high-growth companies, partnering with CEOs and top leaders at Shell, Unilever, Goldman Sachs, Takeda, EssilorLuxottica, ENI, Snam and many others.

    Known as "the CEO Whisperer," I help leaders navigate the exact challenges you're facing:

    Creating an aspirational future for your company
    Aligning your Identity with your Message and Presence
    Managing board relationships effectively
    Building and leading executive teams
    Making strategic bets in uncertainty
    Protecting your career longevity while scaling the company and during your transition

    Beyond Advisory Work

    ✓ Host of The World-Class Leaders Show
    (Top 5% podcast globally)
    ✓ Built a community of 165,000+leaders on LinkedIn
    (Top 1% globally)
    ✓ Top 1% Executive Coach and Global Speaker
    recognised internationally
    ✓ Author of the new book for CEOs "Reivention at The Top"
    (Nov 2026, published by Wiley)

    WCL21 brings 20+ years of insights into one private hub for ambitious CEOs ready to get to the next level.

    Request Your Invitation

    Why WCL21 Is Your Best Solution

    Not Another Programme. An Integrated Operating System for CEOs.

    Here's what's broken about the current landscape:

    YPO/EO? Great for networking and friendship. Doesn't solve your individual challenges.
    Vistage? Peer input is valuable. But it's not personalised coaching.
    1:1 Executive Coach? Expensive and isolated. No peer perspectives.
    Scattered Resources? A coach here, a conference there, a podcast on the side. Nothing integrated.

    You don't need more resources. You need the RIGHT system.No single hub to integrate it allScattered support
    WCL21 Works on Two Integrated PillarsUnlike anything else available, WCL21 operates on two levels simultaneously:PILLAR 1: DECISIONS ON THE TABLE

    The strategic moves you need to make:

    Managing board relationships and investor expectations effectively
    Building, leading, and developing your executive team Mobilising the organisation for execution
    Making strategic bets when you don't have all the answers
    Navigating transformation, restructuring, or scaling challenges
    Balancing company growth with operational sustainability

    This is where we workthrough your biggest decisions in real time.

    PILLAR 2: THE CEO (YOU)

    Personal mastery and career protection:

    Managing stress and pressure sustainably
    Protecting your career longevity at this stage Staying connected vs becoming isolated
    Maintaining thinking time vs becoming purely operational
    Building your personal brand and inner circle while leading the company
    Protecting your energy and avoiding burnout


    This is where we ensureyou can sustain excellence over the long term.

    WhyThis Combination Is Powerful

    Most programs give you one or the other. WCL21 gives you both.Because the truth is: Your business decisions and yourpersonal sustainability are inseparable.

    A CEO who's burned out makespoor strategic decisions.
    A CEO with great strategy but no peer support becomes isolated.

    WCL21 solves both.

    What You Get Inside WCL21

    Your Integrated Support System:

    Over 12 months, you plug into aclear, CEO-friendly rhythm designed to keep you Strategic, not Operational.

    1. Monthly Facilitated CEO Roundtables (90 minutes, online)

    This is the core of the membership. ‍

    Each month, I facilitate a focused conversation around one critical CEO challenge.

    This isn't a "hot seat" where one person is on the spot. It's a guided conversation where you get MY brain on YOUR specific questions.

    You're not watchingcontent. You're in the room, part of the conversation, getting real-time insights and coaching.

    2. Monthly CEO Briefings: Coaching + Q&A (90 minutes, online)

    What I'm seeing + How you can use it

    This is coaching. No heavy production. No content to consume before the session. Just real insights from current work, followed by personalized Q&A.

    3. Member-Only Masterclasses & Special Events (online and in-person)

    ‍Deep-dives with world-class operators, investors, and thinkers

    ‍Quarterly masterclasses on key topics that will help you and your company move forward with power and clarity.

    Interactive, CEO-only sessions with carefully selected experts from my global network.

    4. Quarterly In-Person CEO Dinners (Featured Benefit)

    Intimate 2-3 hour roundtables, 4x per year

    Starting in London and expanding to select cities as the community grows.

    These in-person sessions allow for deeper, more vulnerable conversations that can't happen online. This is where real relationships are built and the most sensitive challenges are explored.

    Plus: Pop-up dinners when I travel internationally.

    WCL21 members get priority access and member pricing.

    5. The WCL21 Hub on Circle (Always-On)

    ‍Your private digital space between sessions

    ‍Decisions on the Table: Post live issues and get sharp      perspectives before you commit

    ‍Recordings  & Playbooks: Access a growing library of    session replays and frameworks

    ‍Peer  Network: Direct access to members 24/7 for real-time support

    The platform is designed to be high-signal, low-noise. Engage as much or as little as serves you.

    6. Private 1:1 Coaching Calls (Founding Members only)

    ‍For the topics too sensitive for group discussion.

    ‍Two 30-minute private coaching calls per year.

    ‍Regular value: $4,000.

    Founding Member benefit: Included in your annual membership fee.


    An important note:

    This is not an open community.

    Every member is:

    Personally vetted by Andrea through application + 1:1 conversation
    Required to sign confidentiality agreements Operating under Chatham House rules

    What's shared in WCL21 stays in WCL21.

    This creates the psychologicalsafety required for you to be truly honest about your challenges.

    Priority & Preferential Access

    As WCL21 grows, Founding Members receive:

    ✓Locked-in pricing (protected from all future increases)
    ✓Lifetime Founding Member status and benefits
    ✓ Directinput in shaping WCL21's evolution
    ✓ Firstaccess to all future in-person retreats and company visits
    ✓Preferential terms for additional 1:1 advisory work



    Your Time Investment.

    2-3 Hours That PROTECT Your Strategic Edge

    This isn't time awayfrom your business. It's three types of protected time:

    1. THINKING TIME (90 min/month)
    Monthly roundtable forces youout of operational mode into strategic thinking.

    Value: Prevents weeks or months on the wrong strategy.

    2. COACHING TIME (90 min/month +as-needed 1:1s)
    Get expert input on yourbiggest questions before you commit.

    Value: Prevents $100K+ mistakes (bad hires, poor decisions, misallocated capital).

    3. CONNECTION TIME (Quarterly + async)
    Build your personal board ofadvisors through dinners and the Circle platform.

    Value: Access to peers who understand your reality when you need them most.


    Total commitment: ~2-3hours/month

    The Real Question Isn't "Can I Afford the Time?"

    It's: Can you afford NOT to have this?

    One bad hire costs £50K-100K+ and 6-12 months
    One poor strategic decision can cost millions
    Six months on the wrong path is unrecoverable time
    Burnout can end careers (and marriages!)

    WCL21 is insurance against the isolation that derails CEOs at this stage.

    Request Your Invitation

    Who WCL21 Is For

    WCL21 is designed for CEOs:

    Both First-time CEO at this scale and Experienced CEO facing something they've never dealt with before
    Lead companies roughly in the £10M–£500M range (or equivalent).
    Are carrying bigger bets, bigger complexity, and bigger pressure than ever.
    Want a trusted room of peers who understand the scale and stakes.
    Care about raising the bar for themselves and their teams.
    Don’t want another generic network, they want substance, challenge, and clarity.

    This is CEO-Only, Curated, and Confidential.

    Not for:

    Solopreneurs or founders of very small businesses (typically <150 employees)
    Coaches, consultants, or speakers looking for clients Anyone seeking generic "networking" rather than genuine transformation
    CEOs who want to "wing it" without strategic input

    I'd rather keep the room small and right than big and average.

    The Founding Members Programme

    Limited Founding Member Seats Available

    For 2026, I'm opening a small founding cohort of 10-15 CEOs.
    [VISUAL: Progress indicatorshowing 8 of 15 seats filled]

    Only 7 seats remain.

    Founding Member Benefits

    When you join as a Founding Member, you receive:

    🔒 Locked-InPricing1. THINKING TIME (90 min/month)
    Your membership rate is protected for two years. As WCL21 grows and we add more in-person experiences, standard rates will increase significantly. Your rate - after the first two years - will increase but it will be discounted from the standard rate.Monthly roundtable forces youout of operational mode into strategic thinking.

    🎖️ Lifetime Founding Member Status2. COACHING TIME (90 min/month +as-needed 1:1s)
    You helped shape WCL21 from the beginning. That status - and its benefits - stayswith you.

    🗣️ Voicein WCL21's Evolution3. CONNECTION TIME (Quarterly + async)
    Direct input in shaping the community, content, and future direction as wegrow.

    ⚡ FirstAccess to Everything
    Priority for all future in-person retreats, company visits, and exclusive events before we open to wider membership.

    💎 Preferential 1:1 Advisory Terms🗣️
    Better rates and priority access for additional personal coaching with Andrea beyond the included calls.


    Timeline

    Application Deadline: March 28, 2026

    After this date:

    Founding Member benefits close
    Standard membership pricing takes effect
    Waiting list for next cohort begins

    This is your window.

    Request Your Invitation

    How to Join

    WCL21 is by invitation only.

    For this first cohort, I’m opening a limited number of founding seats for CEOs who want to help shape the room from the very beginning. Founding Members receive preferential terms as WCL21 grows.

    Here’s how the process works:

    1

    ‍1. Request Your Invitation (2 minutes)

    I review every application myself. If there’s a strong fit, you’ll be invited to a short WCL21 CEO Session (1:1).

    2

    ‍2. Personal Review

    I review every application myself. If there’s a strong fit, you’ll be invited to a short WCL21 CEO Session (1:1).

    3

    ‍3. 1:1 WCL21 CEO Session

    We have a focused conversation about your current context, pressure points and goals and we both get a sense of whether WCL21 is the right room for you this year.

    4

    ‍4. Founding Member Invitation

    If we're both confident it's the right fit, you'll receive a private invitation to join the 2026 Founding Member cohort.

    For 2026: 10-15 Founding Members Only

    I'd rather build this rightthan build it big.

    7 seats remaining in the founding cohort.

    Apply below.