Hi {{ subscriber.first_name }}, Across boardrooms and newsfeeds, a dangerous new leadership tactic is emerging. Executives are using AI not to transform—but to terrify. Headlines from the likes of Amazon, JPMorgan, and Shopify paint a clear picture: AI is being weaponized as a justification for layoffs, a threat to productivity, and a warning to employees. Let’s be clear: AI itself isn’t the problem. It’s the way leaders are using it. The New Cudgel in the Corporate Toolkit The team at Futurism recently exposed how CEOs are deploying AI rhetoric as a form of “disciplining labor.” It’s a term pulled from supply-side economics—meaning actions that keep workers compliant to maximize profits: from suppressing wages to threatening job security. Now, AI is the latest cudgel. Here’s what we’re seeing:
And on the ground? It’s chaos. A survey cited in the report shows 77% of employees say AI has increased their workload—not streamlined it. Even worse, 39% of that effort is spent fixing AI’s errors. So while leaders talk about “efficiency,” employees feel replaced, overworked, and expendable. This isn’t transformation. It’s manipulation. The Leadership Crisis Behind the Tech What’s happening isn’t about artificial intelligence—it’s about broken leadership habits. Using fear to drive performance is a tactic as old as business itself. But it’s always a short-term play. Jeffrey Sonnenfeld of Yale calls this trend an “inculcation effect”—essentially, a pre-emptive strike on worker resistance. The fallout?
And leaders lose the very thing they say they value: people. There’s a Better Way to Lead Through AI For CEOs and executive teams genuinely committed to building future-ready organizations, here’s what that looks like: 1/ Lead with growth, not fear AI is not just about cost-cutting—it’s about possibility. Shift the narrative from “we don’t need you” to “we need you in new ways.” 2/ Train before you trim Your workforce is not static. They’re adaptable—if given the tools. Invest in upskilling and create AI learning labs inside your teams. 3/ Design for augmentation, not elimination Use AI to support human brilliance, not replace it. Focus on reducing complexity, improving decisions, and elevating the work only people can do. 4/ Talk strategy, not slogans Employees deserve transparency. Explain where you’re going, how AI fits into it, and why they matter in that vision. The leaders who get this right won’t just retain top talent—they’ll inspire it. Final Thought If your leadership model depends on scaring your team into action, it’s already broken. AI can be a lever for greatness—or a symbol of control. The choice is yours. But in the end, your people won’t remember the tech you used. They’ll remember how you made them feel when everything started to change. Andrea Petrone CEO Whisperer | Top 1% Executive Coach and Speaker in the UK | Founder of WCL. You need more? Here are other ways to get value from what I do: 1) Are you tired of leading alone and want to surround yourself with people who truly get it? WCL21 might be exactly what you need. WCL21 is our new hub for CEOs. Get inspired and build your powerful allies. Join the waiting list here 2) Want to establish authority and lead with confidence from Day One as a CEO? 3) Watch and listen to the "The World Class Leaders Show" podcast and leave a review: 4) Do you want me to speak at your next event, coach you or your team? Book a call with me here |