Ever wondered how a tobacco giant aims to transition 1.1 billion smokers to smoke-free alternatives?
You got an answer.
Today I chatted with Stefano Volpetti, President of Smoke-Free Inhalable Products and Chief Consumer Officer at Philip Morris International who inspired and brought me on his bold mission of replacing cigarettes worldwide with smoke-free alternatives.
Stefano shares key insights on PMI's transformation into a consumer-centric entity, leveraging data, science, and technology to fast-track the end of smoking.
His leadership philosophy emphasizes courage, learning from mistakes, and maintaining a sense of lightness amid industry upheaval.
The conversation unveils PMI's "4As" model and Stefano's personal growth, highlighting the significance of trust, freedom, and human connection in decision-making.
If you are driving a massive change in your organization, you'll need to listen to our chat here
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